We helped rebrand WS.NL, the Benelux’s largest new luxury fashion retailer, to reconnect with their young Gen-Z customer base who live in a world of accelerated trends and social-digital feeds.

The identity concept explores the intersection of timeless luxury and digital feeds - placing WS.NL as the go-to destination for up-to-the-minute new luxury products. The concept takes inspiration from live feeds like Twitter and Reddit.

This is conveyed through time-stamped posts, endlessly scrolling feeds of products, a ‘live’ blinking logo, and an emphasis on timeliness and updates. The colour palette was a stripped black monochromatic palette with only accents of pure RGB colours - a nod to digital interfaces.