Desigual Flips Logo to Show
That Forwards Is Boring

Desigual Flips Logo to Show That Forwards
Is Boring

Desperados
Epic Parties

Desperados
Epic Parties

Desperados
Epic Parties

Building an Epic Party Force

We’ve transformed Desperados from another Mexican beach beer into the fastest growing international brand in Heineken’s portfolio. We did it by building Inner Tequila Studios, a coalition of partners creating zero gravity nightclubs, underwater dancefloors and other epic party adventures.

Building an Epic Party Force

We’ve transformed Desperados from another Mexican beach beer into the fastest growing international brand in Heineken’s portfolio. We did it by building Inner Tequila Studios, a coalition of partners creating zero gravity nightclubs, underwater dancefloors and other epic party adventures.