Opening Up The Outdoors
Opening Up The Outdoors
Branding A Movement
In The Outdoor Industry
Pour Some Unusual
On Your Usual
Pour Some Unusual
On Your Usual
Branding A Movement
In The Outdoor Industry
Positioning | Platform | Identity
We helped five of Europe’s leading outdoor brands - The North Face, Arc’teryx, Adidas Terrex, Patagonia, and Vivobarefoot - launch a not-for-profit initiative dedicated to making the outdoors more equitable and inclusive for all. Our role included leading the cultural research and insight that inspired the movement, and designing its visual identity.
Positioning | Platform | Identity
We helped five of Europe’s leading outdoor brands - The North Face, Arc’teryx, Adidas Terrex, Patagonia, and Vivobarefoot - launch a not-for-profit initiative dedicated to making the outdoors more equitable and inclusive for all. Our role included leading the cultural research and insight that inspired the movement, and designing its visual identity.
