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New Society Rules
A Guide to a New Generation of Culture

This is the first edition of an ongoing report into society’s changing cultural rules. It’s intended for any curious marketer trying to figure out where the world is heading and what to do about it. Subscribe for our latest report.

This is the first edition of an ongoing report into society’s changing cultural rules. It’s intended for any curious marketer trying to figure out where the world is heading and what to do about it. Subscribe for our latest report.

New Society Rules
A Guide to a New Generation of Culture

This is the first edition of an ongoing report into society’s changing cultural rules. It’s intended for any curious marketer trying to figure out where the world is heading and what to do about it. Subscribe for our latest report.

Selected Articles

Flaunt What We’ve Got

The body positivity movement is growing fast. It wants to make us more happy with our bodies and more satisfied with our sex lives.

Taking The Shame Out Of Sex

We sat down with sex educators Laureen HD and Zoë Ligon to talk about living openly with STIs, how the #MeToo movement has opened conversations around sex, and why online censorship is holding back our ability to progress on sex education.

Broadening Beauty

We sat down with photographer Peter DeVito to talk about why body positivity needs to be seen as more than a trend, the rise of Instagram as a platform for the movement, and how society’s definition of beauty is changing.

A Space To Finally Be Ourselves

Social media is helping people explore who they are and become more open-minded. It’s where they feel most authentic and free to be themselves.

The Imperfect Power Of Labels

We sat down with Jamie Windust, a non-binary model, writer and speaker, to discuss how social media helped them find their identity and the limits and power of labels.

Finding Your People

We spoke with Nafisa Bakkar, the co-founder of Amaliah, an online platform dedicated to representing Muslim women. We discussed the challenges of navigating Muslim identity today and how social media is helping make the journey easier.

Redefining The Mainstream

We’re seeing a more diverse set of voices take over mainstream culture, but there’s still a long way to go in many areas.

Exploring New Cultural Frontiers

We talked to Uday Kapur, co-founder of Azadi Records, about what it truly means to open up music to people from all walks of life.

Opening Up The Outdoors

We sat down with Phil Young, former co-host of Channel 4’s Board Stupid, to discuss the representation gap in the outdoors and how the younger generation is taking matters into their own hands.

Relationships In The Digital Age

Friendship and romance are changing in the digital age. The Internet is helping people spend more time looking for love, and it’s also making friendships tighter.

How To Make Friends Online

We sat down with Bumble BFF user Kristina Baptiste to talk about the etiquette of meeting new friends online and why platonic dates often feel more intimate than romantic ones.

Love and Algorithms

We talked to Scott Valdez, the founder of an online dating consultancy, about finding love in a world of calculated algorithms and the expectations it creates.

Contact Pi

Contact Pi

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

General Enquiries
info@wearepi.com

New Business
alex@wearepi.com

Job Enquiries
talent@wearepi.com

General Enquiries
info@wearepi.com

New Business
alex@wearepi.com

Job Enquiries
talent@wearepi.com