A guide to a new generation of culture. New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us, is interested in understanding where the world is heading.

A guide to a new generation of culture.
New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us,  is interested in understanding where the world is heading.

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The Cultural Uprising

In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Cultural Uprising

In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

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The Opening Issue

In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Opening Issue

In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.

Selected Articles

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Modernising Dance at Any Age

We talked to Dianne McIntyre, a renowned modern dancer, choreographer and director, about how she continues to be a trailblazer at a later age, and why you can be modern at any ages. Dianne …
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March 26, 2024
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Silver Activism

We spoke to Bill McKibben, founder of Third Act, about how activism at an older age is not only important for older people but necessary for society. Bill McKibben is an environmentalist and founder …
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March 26, 2024
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Saggier and Sexier Than Ever

We spoke to Jane Fleishman and explored the radical thought that sex at an older age can be the most fulfilling yet, and that the key to achieving this is to welcome and embrace …
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March 26, 2024
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Redefining The Ageing Narrative

We sat down with Sari Botton, editor-in-chief of newsletter Oldster Magazine, about how getting older lets you be the truest version of yourself. Through her Substack newsletter, Sari Botton examines what it means to …
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March 25, 2024
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Ageless Ambitions

We met with Yan Ong, an unstoppable multifaceted talent, to talk about why going headfirst into exciting new endeavours can be done at any age. Yan Ong is a model, entrepreneur, and social media …
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March 25, 2024
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The Ground-up Digital Fashion Revolution

We spoke to Nirmala Shome, Head of Community at The Fabricant, about how digital fashion is inspiring a community driven revolution. Nirmala Shome is the Head of Community at The Fabricant—a digital fashion house …
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July 13, 2022
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Co-Creating the Future of Beauty

We sat down with content creator Diipa Büller-Khosla to talk about what it’s like building a next generation skincare brand with 1.7 million fans as co-founders. Diipa Büller-Khosla is a content creator, model, activist …
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July 11, 2022
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Re-imagining the VIP Pass

We spoke to Ryan Abary, Community Manager at Sturdy Exchange, about how artists are curating NFT experiences for their fans.
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July 7, 2022
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The Rise of ‘Niche’ Fandoms

We talked to Deere, a full-time streamer about building fanbases on Twitch, and why the future of gaming is going to be all about embracing ‘niche’ fandoms. Deere is a full-time streamer on Twitch …
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July 5, 2022
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Football’s Future Belongs to Fans

We spoke to Finley Hayhurst about how Web3 is taking the power away from the football establishment and putting it into the hands of fans. Finley Hayhurst is a former professional football player and …
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June 30, 2022

Contact Pi

Contact Pi

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1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

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General Enquiries
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New Business
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