Virgin Active
Virgin Active
Virgin Active
Saving The World From
Fake Wellness
Saving The World From
Fake Wellness
Saving The World From Fake Wellness
Saving The World From Fake Wellness
Saving The World From Fake Wellness
We teamed up with Virgin Active to create a global campaign that calls out the wellness cult for its scams, shams and crooked gurus - then invites people to Virgin Active, where the community, the wellness, and the results, are all real, all the time.
We teamed up with Virgin Active to create a global campaign that calls out the wellness cult for its scams, shams and crooked gurus - then invites people to Virgin Active, where the community, the wellness, and the results, are all real, all the time.
We teamed up with Virgin Active to create a global campaign that calls out the wellness cult for its scams, shams and crooked gurus - then invites people to Virgin Active, where the community, the wellness, and the results, are all real, all the time.
Leave The Cult. Join The Club.
Leave The Cult. Join The Club.
Leave The Cult.
Join The Club.
Leave The Cult.
Join The Club.
We launched with a metaphorical slap in the face: a noisy, hypnotic ‘de-brainwashing’ film filled to the brim with as many bizarre (and real) wellness trends as we could squeeze into an ad. We followed it up with an eye-catching OOH campaign where Virgin Active’s authenticity stands as the solution to the wellness cult.
We launched with a metaphorical slap in the face: a noisy, hypnotic ‘de-brainwashing’ film filled to the brim with as many bizarre (and real) wellness trends as we could squeeze into an ad. We followed it up with an eye-catching OOH campaign where Virgin Active’s authenticity stands as the solution to the wellness cult.
We launched with a metaphorical slap in the face: a noisy, hypnotic ‘de-brainwashing’ film filled to the brim with as many bizarre (and real) wellness trends as we could squeeze into an ad. We followed it up with an eye-catching OOH campaign where Virgin Active’s authenticity stands as the solution to the wellness cult.
A New Look Inspired By Virgin's Punk Heritage
A New Look Inspired By Virgin's Punk Heritage
A New Look Inspired By Virgin's Punk Heritage
A New Look Inspired By Virgin's Punk Heritage
A New Look Inspired By Virgin's Punk Heritage
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
