Positioning | Platform 

We positioned Bose's innovative open-ear earbuds with a platform that celebrated uninterrupted living.

The product positioning championed a life where your soundtrack stays seamless, even when the world doesn’t.

The resulting global platform, Pause for Nothing, inspired people to move, work, wander, and get on with their day without ever pressing pause on what matters. it was rolled out across online video, social, PR, activation and retail.

The 'Time Magazine Innovation of The Year' winning product went on to sell out.

Positioning | Platform 

We positioned Bose's innovative open-ear earbuds with a platform that celebrated uninterrupted living.

The product positioning championed a life where your soundtrack stays seamless, even when the world doesn’t.

The resulting global platform, Pause for Nothing, inspired people to move, work, wander, and get on with their day without ever pressing pause on what matters. it was rolled out across online video, social, PR, activation and retail.

The 'Time Magazine Innovation of The Year' winning product went on to sell out.

Positioning | Platform 

We positioned Bose's innovative open-ear earbuds with a platform that celebrated uninterrupted living.

The product positioning championed a life where your soundtrack stays seamless, even when the world doesn’t.

The resulting global platform, Pause for Nothing, inspired people to move, work, wander, and get on with their day without ever pressing pause on what matters. it was rolled out across online video, social, PR, activation and retail.

The 'Time Magazine Innovation of The Year' winning product went on to sell out.