A Radical Brand Turn Around

A Radical Brand Turn Around

As Desigual became increasingly mainstream it had lost sight of its radical roots and its appeal to consumers. Working with a new brand team, we launched a permanently flipped logo to show that Desigual had found its crazy again.

As Desigual became increasingly mainstream it had lost sight of its radical roots and its appeal to consumers. Working with a new brand team, we launched a permanently flipped logo to show that Desigual had found its crazy again.

Desigual-logo
Desigual-campaign
Desigual-branding

Contact Pi

Contact Pi

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

General Enquiries
info@wearepi.com

New Business
alex@wearepi.com

Job Enquiries
talent@wearepi.com

General Enquiries
info@wearepi.com

New Business
alex@wearepi.com

Job Enquiries
talent@wearepi.com