Desigual - We Are Pi

Forwards is Boring

A Radical Brand Turn Around

Positioning | Platform | Identity | Production

Partnering with a re-energised brand team, we helped Desigual reconnect with its radical roots, redefine its positioning and build a bold, long term creative platform to prove to customers that the brand wasn’t just changing, it was reinventing itself.

Positioning | Platform | Identity | Production

Partnering with a re-energised brand team, we helped Desigual reconnect with its radical roots, redefine its positioning and build a bold, long term creative platform to prove to customers that the brand wasn’t just changing, it was reinventing itself.