Go Desperados
Desperados
A Seven Year Journey
Of Gen Z Brand Growth
Pour Some Unusual
On Your Usual
Pour Some Unusual
On Your Usual
A Seven Year Journey Of Gen Z Brand Growth
We helped transform Desperados from another Mexican beach beer into the fastest growing international brand in Heineken’s portfolio. We did it by building on the product's experimental roots to position the brand as a breakthrough party starter across advertising, experience and innovation.
We helped transform Desperados from another Mexican beach beer into the fastest growing international brand in Heineken’s portfolio. We did it by building on the product's experimental roots to position the brand as a breakthrough party starter across advertising, experience and innovation.
Pour Some Unusual On Your Usual
Pour Some Unusual
On Your Usual
We helped develop Desperados' new global brand campaign "Pour Some Unusual on Your Usual", encouraging people to refresh their usual routine, the same way Desperados refreshes what beer can be through innovative recipes. The campaign launched across TVC and online.
We helped develop Desperados' new global brand campaign "Pour Some Unusual on Your Usual", encouraging people to refresh their usual routine, the same way Desperados refreshes what beer can be through innovative recipes. The campaign launched across TVC and online.
Pour Some Love On The Dancefloor
Pour Some Love On
The Dancefloor
The idea expands with a festival activation platform called 'Pour Some Love on the Dancefloor" with its ‘Rave to save' app that counts dance steps to unlock party rewards and raise money for charitable causes.
The idea expands with a festival activation platform called 'Pour Some Love on the Dancefloor" with its ‘Rave to save' app that counts dance steps to unlock party rewards and raise money for charitable causes.
Pour Some Fire On Your Water
Pour Some Fire
On Your Water
We launched the new Desperados Alcoholic Sparkling Water, encouraging consumers to 'Pour Some Fire in Your Water'. Seasonal variations will see consumers 'Pour Some Summer on their Winter'.
Inner Tequila Studios
We created Inner Tequila Studios, Desperados global experience platform led by a coalition of party starters co-creating zero gravity nightclubs, underwater dance floors and other epic party adventures. It united markets by connecting local consumer promotions to iconic global moments that drove the business and brand.
Contact Pi
Contact Pi
Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands
Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands