Platform | Production 

There’s one food delivery company that has dominated our market for 25 years.

The problem? It’s not Uber Eats. We needed people to break their food delivery routine and try something new

Enter folk singing National treasure Frans Bauer with a routine breaking idea, instead of singing a folk song about Uber Eats…… he rapped. Proving that if he can break his routine, so can you.

Outcome:
Total Spontaneous Awareness (+14pp)
Brand Consideration (+12pp)
‌‌Brand Favorability (+10pp).
47% increase in first-time orders during the campaign
All-time high of organic first-time consumers since COVID.

Platform | Production 

There’s one food delivery company that has dominated our market for 25 years.

The problem? It’s not Uber Eats. We needed people to break their food delivery routine and try something new

Enter folk singing National treasure Frans Bauer with a routine breaking idea, instead of singing a folk song about Uber Eats…… he rapped. Proving that if he can break his routine, so can you.

Outcome:
Total Spontaneous Awareness (+14pp)
Brand Consideration (+12pp)
‌‌Brand Favorability (+10pp).
47% increase in first-time orders during the campaign
All-time high of organic first-time consumers since COVID.

Platform | Production 

There’s one food delivery company that has dominated our market for 25 years.

The problem? It’s not Uber Eats. We needed people to break their food delivery routine and try something new

Enter folk singing National treasure Frans Bauer with a routine breaking idea, instead of singing a folk song about Uber Eats…… he rapped. Proving that if he can break his routine, so can you.

Outcome:
Total Spontaneous Awareness (+14pp)
Brand Consideration (+12pp)
‌‌Brand Favorability (+10pp).
47% increase in first-time orders during the campaign
All-time high of organic first-time consumers since COVID.