IDFA: Real Emotions. Real Films.
We’ve helped the world's leading documentary film festival elevate its position as an artistic institution. In 2020 we launched 'Real Emotions. Real Film.', exploring the beautiful range of human emotions by putting tears under the microscope. In 2021 we launched ‘Perspectives Are Beautiful’, using an AI robot to turn documentaries into Rorschach inspired art and prove we all see documentaries differently.
We helped the world’s leading documentary festival capture the unique beauty of human emotion by putting viewers tears under the microscope, literally. Launching an immersive campaign, we invited people to come experience the breadth of their emotions through the power of film.