Platform | Production

To launch the limited-edition Squid Game bottle, we teamed up with Johnnie Walker to create The Drop — an adrenaline-fueled stunt that turned an ordinary billboard into a live-action survival game.

Inspired by the spiced cookies often paired with whisky and the show’s infamous Cookie Challenge, The Drop dared fans at shopping malls across Germany and the Netherlands to grab a cookie tin, and extract a fragile Johnnie Walker bottle before the clock ran out. One wrong move, and it was game over.

The experience platform was rolled out across Northern Europe 

Positioning | Platform | Production

To launch the limited-edition Squid Game bottle, we teamed up with Johnnie Walker to create The Drop — an adrenaline-fueled stunt that turned an ordinary billboard into a live-action survival game.

Inspired by the spiced cookies often paired with whisky and the show’s infamous Cookie Challenge, The Drop dared fans at shopping malls across Germany and the Netherlands to grab a cookie tin, and extract a fragile Johnnie Walker bottle before the clock ran out. One wrong move, and it was game over.

The experience platform was rolled out across Northern Europe 

Platform | Production

To launch the limited-edition Squid Game bottle, we teamed up with Johnnie Walker to create The Drop — an adrenaline-fueled stunt that turned an ordinary billboard into a live-action survival game.

Inspired by the spiced cookies often paired with whisky and the show’s infamous Cookie Challenge, The Drop dared fans at shopping malls across Germany and the Netherlands to grab a cookie tin, and extract a fragile Johnnie Walker bottle before the clock ran out. One wrong move, and it was game over.

The experience platform was rolled out across Northern Europe 

Platform | Production

To launch the limited-edition Squid Game bottle, we teamed up with Johnnie Walker to create The Drop — an adrenaline-fueled stunt that turned an ordinary billboard into a live-action survival game.

Inspired by the spiced cookies often paired with whisky and the show’s infamous Cookie Challenge, The Drop dared fans at shopping malls across Germany and the Netherlands to grab a cookie tin, and extract a fragile Johnnie Walker bottle before the clock ran out. One wrong move, and it was game over.

The experience platform was rolled out across Northern Europe