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Establishing Under Armour
In European Markets
Establishing Under Armour In
European Markets
Establishing Under Armour
In European Markets
Positoning | Platform | Production
Underneath It All - a campaign positioning Under Armour in Europe. Through football and rugby sponsorships, we revealed that beneath every jersey, elite European athletes wear Under Armour compression gear. Iconic billboards and stunts drove 30% brand awareness and an 11% sales lift.
Positoning | Platform | Production
Underneath It All - a campaign positioning Under Armour in Europe. Through football and rugby sponsorships, we revealed that beneath every jersey, elite European athletes wear Under Armour compression gear. Iconic billboards and stunts drove 30% brand awareness and an 11% sales lift.
Positoning | Platform | Production
Underneath It All - a campaign positioning Under Armour in Europe. Through football and rugby sponsorships, we revealed that beneath every jersey, elite European athletes wear Under Armour compression gear. Iconic billboards and stunts drove 30% brand awareness and an 11% sales lift.
Positoning | Platform | Production
Underneath It All - a campaign positioning Under Armour in Europe. Through football and rugby sponsorships, we revealed that beneath every jersey, elite European athletes wear Under Armour compression gear. Iconic billboards and stunts drove 30% brand awareness and an 11% sales lift.
Positoning | Platform | Production
Underneath It All - a campaign positioning Under Armour in Europe. Through football and rugby sponsorships, we revealed that beneath every jersey, elite European athletes wear Under Armour compression gear. Iconic billboards and stunts drove 30% brand awareness and an 11% sales lift.
