Virgin Active
Virgin Active
Virgin Active
Saving The World From
Fake Wellness
Saving The World From
Fake Wellness
Saving The World From Fake Wellness
Saving The World From Fake Wellness
Saving The World From Fake Wellness
Positioning | Platform | Identity | Contnet
A global campaign built around Virgin Active’s positioning - Where Wellness Gets Real - calling out the wellness cult for its scams, shams, and self-appointed gurus before turning the spotlight on Virgin Active as the genuine alternative: real community, real wellbeing, real results.
Positioning | Platform | Identity | Contnet
A global campaign built around Virgin Active’s positioning - Where Wellness Gets Real - calling out the wellness cult for its scams, shams, and self-appointed gurus before turning the spotlight on Virgin Active as the genuine alternative: real community, real wellbeing, real results.
Positioning | Platform | Identity | Contnet
A global campaign built around Virgin Active’s positioning - Where Wellness Gets Real - calling out the wellness cult for its scams, shams, and self-appointed gurus before turning the spotlight on Virgin Active as the genuine alternative: real community, real wellbeing, real results.
Positioning | Platform | Identity | Contnet
A global campaign built around Virgin Active’s positioning - Where Wellness Gets Real - calling out the wellness cult for its scams, shams, and self-appointed gurus before turning the spotlight on Virgin Active as the genuine alternative: real community, real wellbeing, real results.
Positioning | Platform | Identity | Contnet
A global campaign built around Virgin Active’s positioning - Where Wellness Gets Real - calling out the wellness cult for its scams, shams, and self-appointed gurus before turning the spotlight on Virgin Active as the genuine alternative: real community, real wellbeing, real results.
Leave The Cult. Join The Club.
Leave The Cult. Join The Club.
Leave The Cult.
Join The Club.
Leave The Cult.
Join The Club.
We launched with a metaphorical slap in the face: a noisy, hypnotic ‘de-brainwashing’ film filled to the brim with as many bizarre (and real) wellness trends as we could squeeze into an ad. We followed it up with an eye-catching OOH campaign where Virgin Active’s authenticity stands as the solution to the wellness cult.
We launched with a metaphorical slap in the face: a noisy, hypnotic ‘de-brainwashing’ film filled to the brim with as many bizarre (and real) wellness trends as we could squeeze into an ad. We followed it up with an eye-catching OOH campaign where Virgin Active’s authenticity stands as the solution to the wellness cult.
We launched with a metaphorical slap in the face: a noisy, hypnotic ‘de-brainwashing’ film filled to the brim with as many bizarre (and real) wellness trends as we could squeeze into an ad. We followed it up with an eye-catching OOH campaign where Virgin Active’s authenticity stands as the solution to the wellness cult.
A New Look Inspired By Virgin's Punk Heritage
A New Look Inspired By Virgin's Punk Heritage
A New Look Inspired By Virgin's Punk Heritage
A New Look Inspired By Virgin's Punk Heritage
A New Look Inspired By Virgin's Punk Heritage
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
In 1977, Virgin signed the Sex Pistols, and ever since then, the brand has had punk in its DNA. When we were challenged to create Virgin Active’s new visual identity, we brought the brand back to its roots. We heroe'd rebellious expressions and authentic movements, graffitied the gym, and painted the world in punked-up black and white.
