Launching a Wearable NFTee

 NFTee

We helped online luxury marketplace Winkelstraat.nl position itself as a modern innovator in luxury fashion, by launching a one-of-a-kind physically wearable NFT in collaboration with artist Gab Bois: the “NFTee”. When scanned, an augmented reality animation of the NFT appears as a 3D overlay on the physical t-shirt.

We helped online luxury marketplace Winkelstraat.nl position itself as a modern innovator in luxury fashion, by launching a one-of-a-kind physically wearable NFT in collaboration with artist Gab Bois: the “NFTee”. When scanned, an augmented reality animation of the NFT appears as a 3D overlay on the physical t-shirt.

We helped Winkelstraat.nl position itself as a modern luxury brand with a full visual rebrand. The new brand identity is an ode to the new innovative and experimental world of luxury, offering shoppers a constant drip of the best new products.

While Winkelstraat.nl is a modern luxury brand, its visual identity didn’t have a modern luxury feel. From website to social, we designed the new identity as an ode to the innovative and experimental world of modern luxury today. Offering shoppers a constant drip of the best new products.