Positioning | Platform | Production

We helped launch design award-winning hybrid hotel Zoku, as a thriving neighbourhood for global nomads. We did it by working closely with the founders and Concrete Architects to co-create the brand name, identity, interior design, positioning and creative platform that has supported a decade of growth across European cities. 

- Brand positioning strategy

- Brand naming

- Product architecture

- Brand identity system

- Brand story and creative platform

- Brand launch campaign & PR

We helped launch design award-winning hybrid hotel Zoku, as a thriving neighbourhood for global nomads. We did it by working closely with the founders and Concrete Architects to co-create the brand name, identity, interior design, positioning and creative platform that has supported a decade of growth across European cities.

- Brand positioning strategy

- Brand naming

- Product architecture

- Brand identity system

- Brand story and creative platform

- Brand launch campaign & PR