Jordan
Jordan
A Cultural Icon Finds Its
Purpose In Europe
A Cultural Icon Finds
Its Purpose In Europe
We worked with Jordan Brand to co-create a long term vision for its role in Europe. We did it by connecting their heritage story of Black excellence with the new playgrounds of London, Paris, Berlin and beyond. In doing so we created a platform for brand storytelling and experience, contributing to 31% year-on-year sales growth.
Output
- EMEA brand strategy vision
Outcome
- Unified markets (inc UK, FR) under one north star
- Over 20% growth 2020 - 2024
We worked with Jordan Brand to co-create a long term vision for its role in Europe. We did it by connecting their heritage story of Black excellence with the new playgrounds of London, Paris, Berlin and beyond. In doing so we created a platform for brand storytelling and experience, contributing to 31% year-on-year sales growth.
Contact Pi
Contact Pi
Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands
Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands