A guide to a new generation of culture. New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us, is interested in understanding where the world is heading.

A guide to a new generation of culture.
New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us,  is interested in understanding where the world is heading.

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The Cultural Uprising

In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Cultural Uprising

In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

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The Opening Issue

In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Opening Issue

In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.

Selected Articles

Understanding Black Joy

We spoke to director & photographer Lou Jasmine about how understanding Black Joy, as well as Black trauma, will be essential in the new cultural landscape.

Allyship in the Digital Age

We spoke to activist & author Sophie Williams about today’s culture of allyship, and what it truly means to take an ‘anti-racist’ stance.

Finding Our Blind Spots

We sat down with publisher Gunifort Uwambaga to talk about taking a second look at what’s on our bookshelves and figuring out where our blind spots are.

Decolonizing Food

We spoke to chef & writer Zoe Adjonyoh about how every element of culture, including what we eat, is being ‘de-colonized’.

The Power of Culture

We spoke to museum curator Ayoko Mensah about today’s cultural power struggle and how our institutions are being forced to adapt.

The New Churches

Community and where we are looking for it is changing. Rather than church, many people are turning to places like fitness classes or social movements to find a sense of belonging.

Sweating The Spiritual

We spoke with Rowen Aida, an instructor at Soulcycle, to learn about the euphoria of group fitness and why people keep crediting her for changing their lives.

Modern Movements

We sat down with Alex Weller, Patagonia’s European Marketing Director, to discuss how the next generation of activists are forming a whole new type of community.

Flaunt What We’ve Got

The body positivity movement is growing fast. It wants to make us more happy with our bodies and more satisfied with our sex lives.

Taking The Shame Out Of Sex

We sat down with sex educators Laureen HD and Zoë Ligon to talk about living openly with STIs and why online censorship is holding back our ability to progress on sex education.

Broadening Beauty

We sat down with photographer Peter DeVito to talk about why body positivity needs to be seen as more than a trend and the rise of Instagram as a platform for the movement.

A Space To Finally Be Ourselves

Social media is helping people explore who they are and become more open-minded. It’s where they feel most authentic and free to be themselves.

The Imperfect Power Of Labels

We sat down with Jamie Windust, a non-binary model, writer and speaker, to discuss how social media helped them find their identity and the limits and power of labels.

Finding Your People

We spoke with Nafisa Bakkar, the co-founder of Amaliah, to discuss the challenges of navigating Muslim identity today and how social media is helping make the journey easier.

Redefining The Mainstream

We’re seeing a more diverse set of voices take over mainstream culture, but there’s still a long way to go in many areas.

Exploring New Cultural Frontiers

We talked to Uday Kapur, co-founder of Azadi Records, about what it truly means to open up music to people from all walks of life.

Opening Up The Outdoors

We sat down with Phil Young, former co-host of Channel 4’s Board Stupid, to discuss the representation gap in the outdoors and how the younger generation is taking matters into their own hands.

Relationships In The Digital Age

Friendship and romance are changing in the digital age. The Internet is helping people spend more time looking for love, and it’s also making friendships tighter.

How To Make Friends Online

We sat down with Bumble BFF user Kristina Baptiste to talk about the etiquette of meeting new friends online and why platonic dates often feel more intimate than romantic ones.

Love and Algorithms

We talked to Scott Valdez, the founder of an online dating consultancy, about finding love in a world of calculated algorithms and the expectations it creates.

Contact Pi

Contact Pi

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

General Enquiries
info@wearepi.com

New Business
alex@wearepi.com

Job Enquiries
talent@wearepi.com

General Enquiries
info@wearepi.com

New Business
alex@wearepi.com

Job Enquiries
talent@wearepi.com