A guide to a new generation of culture. New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us, is interested in understanding where the world is heading.

A guide to a new generation of culture.
New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us,  is interested in understanding where the world is heading.

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The New Old

We sat down with artists, activists, and cultural trailblazers to explore how ageing is being challenged and reimagined, how outdated stereotypes are losing their grip, and how a new generation is inviting us to discover old age redefined.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The New Old

We sat down with artists, activists, and cultural trailblazers to explore how ageing is being challenged and reimagined, how outdated stereotypes are losing their grip, and how a new generation is inviting us to discover old age redefined.

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The Rising Superpower

We sat down with creators, community builders, and cultural innovators to explore how fandom is evolving from passive consumption to collective power, how Web3 is shifting control back to fans, and why fandoms are fast becoming a new cultural superpower.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Rising Superpower

We sat down with creators, community builders, and cultural innovators to explore how fandom is evolving from passive consumption to collective power, how Web3 is shifting control back to fans, and why fandoms are fast becoming a new cultural superpower.

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The Parenting Upgrade

We sat down with child development experts, parents, and cultural voices to explore how parenting is evolving in a digital-first world, how technology is reshaping family dynamics, and what it really takes to upgrade the way we raise the next generation.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Parenting Upgrade

We sat down with child development experts, parents, and cultural voices to explore how parenting is evolving in a digital-first world, how technology is reshaping family dynamics, and what it really takes to upgrade the way we raise the next generation.

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The Cultural Uprising

In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Cultural Uprising

In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

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The Opening Issue

In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Opening Issue

In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.

Selected Articles

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Opening Up The Outdoors

We sat down with Phil Young, former co-host of Channel 4’s Board Stupid, to discuss the representation gap in the outdoors and how the younger generation is taking matters into their own hands.
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June 26, 2020
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Relationships In The Digital Age

Friendship and romance are changing in the digital age. The Internet is helping people spend more time looking for love, and it’s also making friendships tighter.
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April 5, 2020
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How To Make Friends Online

We sat down with Bumble BFF user Kristina Baptiste to talk about the etiquette of meeting new friends online and why platonic dates often feel more intimate than romantic ones.
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April 5, 2020
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Love and Algorithms

We talked to Scott Valdez, the founder of an online dating consultancy, about finding love in a world of calculated algorithms and the expectations it creates.
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April 5, 2020

Contact Pi

Contact Pi

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

General Enquiries
[email protected]

New Business
[email protected]

Job Enquiries
[email protected]

General Enquiries
[email protected]

New Business
[email protected]

Job Enquiries
[email protected]