
A guide to a new generation of culture. New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us, is interested in understanding where the world is heading.
A guide to a new generation of culture.
New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us, is interested in understanding where the world is heading.

The New Old
We sat down with artists, activists, and cultural trailblazers to explore how ageing is being challenged and reimagined, how outdated stereotypes are losing their grip, and how a new generation is inviting us to discover old age redefined.
In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.
The New Old
We sat down with artists, activists, and cultural trailblazers to explore how ageing is being challenged and reimagined, how outdated stereotypes are losing their grip, and how a new generation is inviting us to discover old age redefined.
The Rising Superpower
We sat down with creators, community builders, and cultural innovators to explore how fandom is evolving from passive consumption to collective power, how Web3 is shifting control back to fans, and why fandoms are fast becoming a new cultural superpower.
In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.
The Rising Superpower
We sat down with creators, community builders, and cultural innovators to explore how fandom is evolving from passive consumption to collective power, how Web3 is shifting control back to fans, and why fandoms are fast becoming a new cultural superpower.

The Parenting Upgrade
We sat down with child development experts, parents, and cultural voices to explore how parenting is evolving in a digital-first world, how technology is reshaping family dynamics, and what it really takes to upgrade the way we raise the next generation.
In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.
The Parenting Upgrade
We sat down with child development experts, parents, and cultural voices to explore how parenting is evolving in a digital-first world, how technology is reshaping family dynamics, and what it really takes to upgrade the way we raise the next generation.
The Cultural Uprising
In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.
In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.
The Cultural Uprising
In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Opening Issue
In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.
In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.
The Opening Issue
In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.
Selected Articles
Contact Pi
Contact Pi
Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands
Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands



