A guide to a new generation of culture. New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us, is interested in understanding where the world is heading.

A guide to a new generation of culture.
New Society Rules is an ongoing research platform unpacking today’s biggest cultural shifts by talking to the people at the heart of them. It’s intended for any curious mind who, like us,  is interested in understanding where the world is heading.

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The New Old

We sat down with artists, activists, and cultural trailblazers to explore how ageing is being challenged and reimagined, how outdated stereotypes are losing their grip, and how a new generation is inviting us to discover old age redefined.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The New Old

We sat down with artists, activists, and cultural trailblazers to explore how ageing is being challenged and reimagined, how outdated stereotypes are losing their grip, and how a new generation is inviting us to discover old age redefined.

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The Rising Superpower

We sat down with creators, community builders, and cultural innovators to explore how fandom is evolving from passive consumption to collective power, how Web3 is shifting control back to fans, and why fandoms are fast becoming a new cultural superpower.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Rising Superpower

We sat down with creators, community builders, and cultural innovators to explore how fandom is evolving from passive consumption to collective power, how Web3 is shifting control back to fans, and why fandoms are fast becoming a new cultural superpower.

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The Parenting Upgrade

We sat down with child development experts, parents, and cultural voices to explore how parenting is evolving in a digital-first world, how technology is reshaping family dynamics, and what it really takes to upgrade the way we raise the next generation.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Parenting Upgrade

We sat down with child development experts, parents, and cultural voices to explore how parenting is evolving in a digital-first world, how technology is reshaping family dynamics, and what it really takes to upgrade the way we raise the next generation.

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The Cultural Uprising

In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Cultural Uprising

In this report we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

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The Opening Issue

In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.

In this volume, we sat down with a range of influential Black thought leaders to discuss the historic resurgence of the anti-racist movement, how the power dynamics in mainstream culture are shifting, and where we go from here.

The Opening Issue

In our launch edition we talked to a range of cultural trailblazers to discuss everything from the misconceptions surrounding relationships in the digital age, and the evolution of the sex & body positivity movements, to the new places people are looking to build identity and community today.

Selected Articles

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Sweating The Spiritual

We spoke with Rowen Aida, an instructor at Soulcycle, to learn about the euphoria of group fitness and why people keep crediting her for changing their lives.
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December 4, 2020
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Modern Movements

We sat down with Alex Weller, Patagonia’s European Marketing Director, to discuss how the next generation of activists are forming a whole new type of community.
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December 4, 2020
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Flaunt What We’ve Got

The body positivity movement is growing fast. It wants to make us more happy with our bodies and more satisfied with our sex lives.
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August 24, 2020
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Taking The Shame Out Of Sex

We sat down with sex educators Laureen HD and Zoë Ligon to talk about living openly with STIs and why online censorship is holding back our ability to progress on sex education.
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August 24, 2020
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Broadening Beauty

We sat down with photographer Peter DeVito to talk about why body positivity needs to be seen as more than a trend and the rise of Instagram as a platform for the movement.
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August 24, 2020
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A Space To Finally Be Ourselves

Social media is helping people explore who they are and become more open-minded. It’s where they feel most authentic and free to be themselves.
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August 4, 2020
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The Imperfect Power Of Labels

We sat down with Jamie Windust, a non-binary model, writer and speaker, to discuss how social media helped them find their identity and the limits and power of labels.
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August 4, 2020
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Finding Your People

We spoke with Nafisa Bakkar, the co-founder of Amaliah, to discuss the challenges of navigating Muslim identity today and how social media is helping make the journey easier.
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August 4, 2020
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Redefining The Mainstream

We’re seeing a more diverse set of voices take over mainstream culture, but there’s still a long way to go in many areas.
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July 23, 2020
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Exploring New Cultural Frontiers

We talked to Uday Kapur, co-founder of Azadi Records, about what it truly means to open up music to people from all walks of life.
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June 26, 2020

Contact Pi

Contact Pi

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

Oranje Nassaulaan 7
1075 AH
Amsterdam
The Netherlands

+31 20 77 666 26

General Enquiries
[email protected]

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Job Enquiries
[email protected]

General Enquiries
[email protected]

New Business
[email protected]

Job Enquiries
[email protected]